The Michigan House Thursday overwhelmingly approved Rep. Curt VanderWall’s plan allowing spirit vendors to provide certain brand logoed items for special events and festivals.
Under VanderWall’s measure, manufacturers will be able to supply promotional items such as tents, draft taps, logoed mirrors and other equipment to special licensees to promote their products at festivals, fundraisers and other public events.
“We are simply updating our state’s liquor control laws to treat liquor distributors and companies the same as beer and wine wholesalers,” VanderWall said. “The Michigan Legislature passed a similar provision earlier this term for beer and wine manufacturers, now we are evening the playing field by extending the same opportunity to spirit suppliers and providing continuity within the industry.”
VanderWall noted current law has not been updated in 20 years, and fails to reflect today’s modern alcohol industry.
“There is significant contrast between the structure of Michigan’s alcohol marketplace today and the structure from two decades ago,” VanderWall said. “Many present-day, standard business practices are either flirting within a grey area of current law, or are sincerely outside the scope of it. It’s time we make these necessary updates to ensure our liquor control laws mirror the practices of the industry.”
House Bill 6542 now advances to the Senate for further consideration.