State Reps. Steve Johnson and Martin Howrylak have sent a letter to the Michigan Auditor General requesting a study into the effectiveness of the Pure Michigan program.
Since its inception in 2006, the Pure Michigan program has been touted as an amazing success in driving tourism and customers to local Michigan businesses. However, there has been some question as to the effectiveness of the program.
“Tourism attraction programs can be more efficiently run by private sector coalitions than by state government,” said Johnson, R-Wayland. “Ensuring that the Pure Michigan program is delivering on the investment of Michigan’s taxpayers is critical.”
There have been studies conducted by private firms hired by the Michigan Economic Development Corporation (MEDC) to measure the effectiveness of Pure Michigan. The methodology used by these studies has not been made available to the public, despite the fact that each study costs Michigan taxpayers as much as $149,000.
“Transparency is fundamental in our democratic process,” said Howrylak, R-Troy. “The Auditor General specializes in gauging the effectiveness of state agencies and programs. I am confident the Auditor General’s review of the Pure Michigan campaign will provide the public with additional insight.”
The letter sent to the Auditor General asked for an investigation of the effectiveness of the Pure Michigan program, whether by determining the methodology of past studies or through an original study conducted by their office.