The state’s tourism industry continues to grow, bringing in visitors from across the nation as well as abroad. According to an article by the Detroit News, visitors spent $18.7 billion in Michigan in 2013, including a record $13.8 billion in leisure travel spending.
The news comes at just the right time — tourism season is kicking into full swing, and the Pure Michigan campaign is launching its $6.2 million summer regional ad campaign for 2014.
Last year, the award-winning Pure Michigan ad campaign attracted a slew of new out-of-state visitors, who spent over $1 billion in the Great Lake State.
The campaign is also branching out into Canada, China, Germany and the United Kingdom to bring in even more guests and display the beauty of our pleasant peninsulas.
So whether you’re one of the half million people planning to visit Tulip Time in Holland this week or have other summer plans that include the Michigan Sugar Festival in Sebewaing, the Bavarian Festival in Frankenmuth, the National Cherry Festival in Traverse City or the Upper Peninsula State Fair in Escanaba, just remember — it’s all #PureMichigan.
And while you’re at it, check out all that Michigan summers have to offer with our handy Outdoor Recreation Guide.