A Brighter Future for Michigan’s tourism industry

Categories: Blog Features,Pure Michigan


It’s safe to say the Great Lake State’s tourism industry is making a splash with another projected increase in tourism spending in Michigan for 2014, following four straight years of increases in spending from the industry.

In an effort to further grow the state’s tourism industry, the Pure Michigan campaign is expanding to foreign countries, including Canada, China, Germany and the United Kingdom.    With all of the natural beauty and great tourism destinations our state has to offer,   it’s only a matter of time before foreign visitors discover what makes Pure Michigan such a great place.